Image from: http://www.tonystarkz.com/GrammarPolice.gifPlease quit it with the typos, misleading post dates and poorly truncated headlines. No, really. Stop.
They KILL your brand, whether it's personal or professional, faster than any other sort of error. Why, you ask?
Typos have such an impact, albeit piece by small piece, because they are completely free of nuance. They are the mathematical element of language. There's right and wrong and very little room for interpretation.
We have style guides. Pick one and use it. We have dictionaries. Use those too. If you're not sure, seek out the answer to your comma in question or apostrophe dilemma until you have an answer your superior's superior's superior would consider correct.
This post is a response to a conversation started in my Convergence Capstone class this morning. The biggest question was "how forgiving are site visitors/readers with typos and date errors?" The answers were oddly nuanced, unlike the typos themselves in question.
The nuance bothered me.
Journalism is, on a philosophical level, all about truth and facts and getting it right, right? Why don't we put an absolute and steadfast value on that truth with the only elements of our craft that don't pick a side or have a bias or succumb to playing the SEO numbers game?
"But what about audience?" the devil's advocates, or those who plain disagree with me, will say. "Shouldn't we tailor our content, and therefore our grammar, to our readers/viewers/users?"
My answer? Content, absolutely; grammar, absolutely not.
Now that's enough from me. Here are some of my favorite responses from Twitter on the subject:
@gbrookejr: "Its necessary because it creates a perception of reliability, in an age when anyone can publish, the polished gain credibility."
@robweir: "How is that even a discussion? Does being online mean it's okay to abandon the language?"
@gabosama: "Im sensing a lot of confusion among journalism students about what are the basics in our trade. Quality in writing is a must..."Readers are not forgiving. They expect quality; if not, its because they dont have any regard for your brand."
@bethshanna: "I keep trying to come up with a coherent response to that question, but I just want to punch the questioner."
@christhedunn "Correcting simple copy errors on-line is easier than ordering a pizza. No excuses for errors."
What do you think? Which online news orgs are the worst offenders? The cleanest? Chat, discuss, argue, have-it-out below!
*Ok. I know some smarty-pants is going to run over this post with a fine-tooth comb and find some errors. Fine. I welcome that. Have a field day! I'm all about making corrections.